Enjoy puts its Punta del Este casino up for sale
Tuesday 01 de August 2023 / 12:00
2 minutos de lectura
(Punta del Este).- Asset Chile, an investment firm led by Georges de Bourguignon, is the company that put the Enjoy casino up for sale in Punta del Este, Uruguay.

The Enjoy casino in Punta del Este has a For Sale sign on it. Although during the financial reorganization of the company it was always ruled out to get rid of that place in Uruguay that they arrived at in 2013, the current conditions changed the panorama and the new owners of Enjoy, Euroamérica on the one hand, and Penta on the other, are looking for make cash or recover the investment they have made.
The merger with Dreams was the golden opportunity to take advantage of leaving, but the delay of the antitrust authority, with which they declared that business evicted, and a possible investigation for collusion between executives from the world of casinos -among them Enjoy and Dreams – made them look for options in their foreign operations. Punta del Este was the ideal candidate, after selling his business in Mendoza, Argentina, last year.
Asset Chile, an investment firm led by Georges de Bourguignon, is the company that worked with the creditors in Enjoy's financial reorganization and stayed with them when they became owners. It was this same agent who this month went out to contact local and foreign investors to offer ownership of the casino.
In 2013, when Enjoy bought 45% of the property, it disbursed US$139 million; and in 2017 it bought the rest for US$189 million: US$328 million. To this they must add all the investments they have made, but also all the debts that the casino has acquired for its operation.
Analyzing alternatives
Consulted directly with Enjoy, they said that to date they have not started a "formal sales process", however, in the market several players have already received the call from Asset Chile.
The company stressed that it is focused on long-term strategic plans to resume profitability, "so they are always analyzing new business alternatives both in Chile and in other markets, not ruling out a possible partnership or sale of assets as one of the possible alternatives." ”.
They added that after the reorganization, "the pandemic had longer and more profound effects than those estimated at the time, so once the merger that did not materialize was over, the board of directors and management have been working on long-term strategic plans." to resume profitability, analysis of alternatives for a strategic transaction that allow achieving the same objectives set out in the discarded merger with Dreams, such as strengthening the Company's balance sheet”.
Finally, they said that "today, Enjoy's focus is on resuming efficiency and value generation projects that contribute to its strategic objectives, such as process automation and the implementation of technologies to directly boost income generation."
Categoría:Casino
Tags: Sin tags
País: Uruguay
Región: South America
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